5 trends that could shape influencer marketing and the creator economy in 2023, from a flood of Gen X and millennial creators to a startup reckoning

• Insider asked creator economy industry professionals to share their predictions for 2023.
• Their predictions include more Gen X and millennial creators, and startups closing their doors.
• See which trends to watch for in 2023 below.

2023 will be an adjustment year for the creator economy as it adapts to fears of a recession and to the potential consequences of an economic downturn.